Loose the Lather!
Sulfates are the
ingredient in most cosmetics that create soapy, foamy lather.
For generations we have been conditioned to think soaps, shampoos, and
shaving lotions should produce a foamy lather… in reality that foamy lather is
actually very destructive to human hair and skin. Sulfates weaken your
hair and age your skin, and should be avoided when purchasing personal care
products.
Sulfates
are a group of detergents or surfactants that are used in countless consumer
goods today. The most commonly used sulfates are sodium lauryl sulfate (SLS)
and sodium laureth sulfate (SLES). These corrosive cleaning agents started off
as an industrial strength cleaning additive since they easily cut through
heavily soiled surfaces.
It was around the 1930's when shampoo, soap and other foaming personal care products containing these synthetic detergents were introduced. They have remained in most commercial formulations ever since the public grew used to high-lather products.
It was around the 1930's when shampoo, soap and other foaming personal care products containing these synthetic detergents were introduced. They have remained in most commercial formulations ever since the public grew used to high-lather products.
The
fact that sulfates produce such a heavy, thick lather is not a good thing
when it comes to your skin & hair. This corrosive lather actually
strips away precious moisture and protective barriers.
It also roughs up the cuticle of the hair, making it appear dull, dry and damaged. The stripping action contributes to increased porosity, which makes for a dull appearance and more problems with frizz and manageability. It has even been linked to follicular damage and can potentially contribute to hair loss.
Soaps and skin cleansers containing these detergents strip away the protective lipids (natural fats) that encase the skin. They upset the moisture balance of the skin and unnecessarily dry it out. The false sense of "clean" that these detergents give is really due to the fact that they are stripping our protective layers from our skin and hair.
It also roughs up the cuticle of the hair, making it appear dull, dry and damaged. The stripping action contributes to increased porosity, which makes for a dull appearance and more problems with frizz and manageability. It has even been linked to follicular damage and can potentially contribute to hair loss.
Soaps and skin cleansers containing these detergents strip away the protective lipids (natural fats) that encase the skin. They upset the moisture balance of the skin and unnecessarily dry it out. The false sense of "clean" that these detergents give is really due to the fact that they are stripping our protective layers from our skin and hair.
All
natural products and brands, like Royal Standard, are made with ingredients that clean, dissolve
oils, and help to seal in moisture, making them by far superior to the value
brand surfactants ridden products.
So simply put, do
yourself and your family a favor...
Loose the Lather!
